Results of the Kony2012 Viral Campaign:
1. Everyone has watched or at least read about Kony and some of the suffering that Ugandan children have been through
2. Most people have now started reading about the organisation “Invisible Children”, where their money goes (mostly to media development and marketing) and what they support
3. People have actually started questioning what is going on in other countries, questioning charities, questioning the media, marketing and government motives
Sure, I think it sucks that 70% of money donated to Invisible Children doesn’t actually go towards funding relief but towards payroll and media instead but that mini documentary made you stop and think, didn’t it? I was walking past one of those charity tables at the shops today, something that I usually make my excuses for and walk straight past. But today I stopped, listened to what they were saying and made an informed decision to donate. Then came home and researched the charity to make sure that the donation would really help someone. Before the campaign how often did you stop and think about the atrocities being committed in other countries? About the suffering of children? About the sick and starving? Do you think about those things now? Because if you do then I think the campaign succeeded, despite all the negativity being thrown at it.